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Turning Executives in to B2B Influencers

Jason Falls 15 Views 0 Comments Affiliate Marketing , analytics , B2B , blogging , blogs , content marketing , digital marketing , entrepreneurship , Executives , Facebook , influencer marketing , Influencers , Instagram , link building , paid search , Pinterest , ppc , search marketing , seo , social media marketing , Turning , twitter , video marketing , work from home
For years now, one business-to-business, or B2B, marketing tactic has been to build executives of the company up as thought leaders. Reframing that purpose you could argue what B2B companies have been doing for years is building their executives up as influencers in their industries.
Carter Hostelley and his team at LeadTail have been building thought leadership for …

Read the source article at Marketer Intel