When a football club wins a game, you often hear the manager say that the “team stuck to the game plan.” The link between success and planning is well understood. It’s why the army does “war games” and B2B content marketing teams create a content marketing strategy. In this guide, I’ll share an eight-step framework you can use to create an effective B2B content marketing strategy for your business. It’s a strategy that will help generate fresh leads for your business. Let’s jump right in.