The Niche Knows: Five Key Benefits to Working with a B2B PR Agency
Blog The Niche Knows: Five Key Benefits to Working with a B2B PR Agency
Business-to-business (B2B) companies – those that sell to other businesses rather than to consumers – make up a huge part of the economic activity of our nation. Yet when looking at PR agency partners, many B2B companies look at generalist firms that work for both business-to-consumer (B2C) and B2B clients, and dabble in a wide range of industries. And that can be a big mistake.
