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Zeno’s Marketing Paradox: Native Advertising as a Ramp To Customer Experience by Interfacentx

Earlier this month, my friend Stephanie Losee helped bring Dell’s editorial content in to the New York Times as its first native advertising campaign. While native ads are clearly advertising, their goal is to fit in and add to the reasons that bring readers to a publication. In essence, to be more like media, and less like an ad.

Read the source article at The Future of Digital Marketing