Future of B2B marketing: Are you heading in the right direction?

Data-Driven Marketing Four steps to ABM fueled targeting for B2B marketers
From here, marketing evolved over the last 10 years to… well actually, wait… it didn’t evolve. Therein lies the rub. Some marketers indeed continued growing, but let’s be honest; most marketers have remained stuck in this second iteration of their role. Even in countless B2B firms today, marketing still owns top-of-funnel emails and lead gen that ultimately gets passed to sales a la the baton method at a certain point.

Read the source article at Homepage