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Content is Still King: Top B2B Marketing Strategies for 2021

2021 is just around the corner, and that means B2B marketers are hard at work analyzing the performance of their current programs to assess what worked and what didn’t this past year. Looking ahead, a few things are for sure—B2B companies are increasing their investments in digital marketing, and the percentage of budget allocated to marketing is growing. Marketers couldn’t have predicted the impact that COVID-19 would have on in-person events and demand for related products and services.

Read the source article at B2B News Network