B2B Global Digital Marketing: 7 Key Takeaways for 2021
28.1% Radio Ads Site Structure Needs to Reflect Regional Language Use. It’s clear that if B2B buyers are going to be doing so much self-directed research, B2B marketers need to make that research as easy as possible for them. Here, global marketers have a mission-critical priority that local or regional marketers don’t have to worry about as much: Language. Your customer education materials must be in the language of your prospective customers.
