Personal Branding 2021

Personal branding has grown in popularity, especially since the advent of social media Where there are so many new ways to express yourself as an individual.

Like almost any other kind of marketing, the most effective personal branding formula relies on “the Story Brand formula”.

The code for successful personal branding was cracked the moment the neuroscientists discovered that the story structure was hard-wired in the human brain. According to researcher Jonathan Haidt, the human mind is a story processor, not a logic processor.

As willing subjects were put into MRI machines, neuro scientists like Kendall Haven recorded the fact that stories triggered the release of specific neurotransmitters in the brain.

In this seminar, we will cover what the research revealed and shed some light on what the story brand formula is.