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EVENT DETAILS

Event Date
Wed, 25 June 2025
Start Time
11:00 AM PST
End Time
12:00 PM PST
Location
Virtual Event
Registration
Complimentary for AMA Members and Marketing Students
Category

Omnichannel Marketing: IMC to Career-Ready Skills

Join us today for this essential 60-minute session where marketing evolution meets career development!

What You’ll Learn:

  • How IMC evolved into modern omnichannel strategies
  • Key skills employers seek from both new and experienced marketers
  • Methods to turn academic knowledge into job-ready capabilities
  • Case studies of successful campaigns and their essential skills
  • Ways to showcase omnichannel expertise in career materials
  • Development paths for continued growth in marketing careers

Who Should Attend:

  • Marketing students preparing for job searches
  • Recent graduates enhancing their marketability
  • Young professionals advancing their careers
  • AMA members involved in talent development
  • Marketing educators preparing students
  • Professionals transitioning to digital approaches
  • Marketing mentors supporting student growth
 
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Organizers

Ian Cherkowski

As a developer with a strong background in database systems, particularly in the ecommerce space, Ian Cherkowski is skilled at designing and developing systems that optimize product data and improve SEO. In addition to his technical expertise, Ian is an experienced conference and exhibition booth organizer and has led a successful monthly meetup group.

Beyond his professional pursuits, Ian is actively involved in charitable efforts. He has participated in a charity that helped him complete his first half marathon, and he has raised money for various causes through social media campaigns and events that have attracted a hundred attendees.

Currently, Ian is excited to be a part of the American Marketing Association, where he is helping to plan and execute events, find speakers and sponsors, and build the Equity Arts program, which supports minority artists. He is always eager to take on new challenges and expand his knowledge, whether it be in the fields of art, personal fitness, AI, or creative real estate.

Executive Director
Stephen Gorgey

With thousands of new marketing strategies popping up every year, most business owners lack the opportunity to determine which strategy will work best for their business.

At the American Marketing Association , we do the research and only share with you proven marketing strategies that deliver results.

In the last 20 years, Stephen has developed over 1,000 digital marketing strategies that resulted in spectacular growth for his clients and earned him a Gold Addy Award.

As the president of the American Marketing Association of Los Angeles, he keeps you informed about
cutting edge marketing strategies
that deliver results so you can stay ahead of the competition.

Register here to get our free award-winning newsletter

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