Media & Entertainment Panel : How Covid Changed The Need For Digital Engagement

When COVID-19 hit the U.S. in March of 2020, the media and entertainment industry was among the most adversely affected.

Organizations reacted to the crisis by closing in-person venues…stadiums, theaters, theme parks, etc., and pivoted toward direct-to-consumer platforms. Relationships with advertisers also weakened as budgets tightened.

But, these changes also opened up new opportunities. With increased digital engagement, companies can better gauge consumer preferences. And by potentially creating hybrid, multichannel broadcasts, it’s possible that live venues will continue to expand audiences by offering ongoing remote access.

While we’re still in the midst of responding to and recovering from the pandemic, businesses can consider adopting lasting practices and technology for a more flexible, efficient future.

WHAT YOU’LL LEARN:

• How media and entertainment first responded to COVID and its repercussions
• Examples of new approaches to legacy in-house creativity employed to reinvent productions and events
• Current limitations and precautions that venues and studios are following, and how they may persist or evolve in the future
• Technology that can ultimately enhance post-pandemic offerings for more accessible, personalized direct-to-consumer experiences

WHO SHOULD ATTEND:

• College intern to CEO-level staff in media and entertainment
• Marketing and advertising employers who partner with the industry
• Consumers interested in how products and services may change

Join AMA New York and our sister chapters in Atlanta, LA and Puget Sound in Seattle for a discussion on what media and entertainment companies have learned from this crisis and how they can lay a foundation to “future-proof” the industry.

WHO SHOULD ATTEND:

• College intern to CEO-level staff in media and entertainment
• Marketing and advertising employers who partner with the industry
• Consumers interested in how products and services may change

https://us02web.zoom.us/meeting/register/tZ0qcu-qqzotGNLgGLB7_kmaiyFfeQ-PMF1f

Reserve Your Spot

Speakers

PRESTON KEVIN LEWIS – Moderator

Senior Vice President, Latin America
Warner Bros. Consumer Products
Preston directs all operations of the Latin America licensing business, leveraging iconic evergreen, theatrical and television brands such as DC Superheroes (Aquaman, Batman, Superman, Wonder Woman, etc.), Fantastic Beasts, Harry Potter, Arrow, Flash, Big Bang Theory, Looney Tunes and Scooby Doo. Preston assumed this role in February of 2019.
Prior to his current role with WBCP, Preston served as Senior Vice President of US Sales & Retail Business Development. In this capacity, he oversaw all aspects of WBCP’s U.S. brick-and-mortar and online retail activity.

KIMBERLY DOBSON – Panelist

Senior Vice President, Corporate Development, Strategy and Integration
A+E Networks
Entrepreneurial executive with over 20 years of strategic and operational experience and a proven track record of innovating, developing and growing new businesses. Specific focus on generating revenue, through the expansion of premium brands and creating new including digital native brands, content & IP licensing, business development & partnerships specifically in Media & Entertainment.

AMY WIGLER – Panelist

VP Multiplatform Marketing & Content
PBS
From Broadway Babies to Hip Hop Icons, from Drag Queen Divas to Lifestyle Legends, Amy Wigler has built an extraordinary career in entertainment by turning niche content into mainstream phenomena.

Among Amy’s achievements is directing both the consumer and branded content campaigns that led to the launch and scale of the RuPaul’s Drag Race franchise (19 Emmys).

In addition, she oversaw consumer marketing for the world’s first ad supported LGBT Network, Logo (from 13M to 53M households) and led integrated/ad sales marketing efforts for the network (growth from 3 to 450 advertisers). Her work in the launch and ongoing success of Martha & Snoop’s Potluck Dinner Party has given major advertisers an important affiliation with this Emmy-nominated series.

After 14 years at Viacom, Amy is thrilled to combine mission and media as the VP, Multiplatform Marketing and Content at PBS based in Arlington, Virginia. Her ultimate goal, a special edition of Antiques Roadshow dedicated to the one and only Lizzo.

For general program related questions please email events@amanewyork.org