EVENT DETAILS
Thursday September 19
5:30 PM PST – 7:30 PM PST
5:30 - 6:30
Check-in/cocktail reception
6:30- 7:30
AI Presentation and Q&A
With Matthew Fanelli
SVP, Media Now Interactive
Hors d'oeuvres and drinks courtesy of Media Now Interactive Included in your Ticket Purchase
Tin Roof Bistro 3500 N Sepulveda Blvd Manhattan Beach, CA 90266
Harnessing AI to Enhance What You Already Do Best: What Every Marketer Should Know About AI
Presented by Matt Fanelli, Senior Vice President, Media Now Interactive; a wholly-owned subsidiary of Dotdash Meredith.
Dotdash Meredith is the largest digital and print publisher in the U.S., reaching nearly 200 million consumers each month across its portfolio of over 40 well-known brands.
General Event Description
Join us for an exclusive in-person catered event: Harnessing AI to Enhance What You Already Do Best: What Every Marketer Should Know About AI, presented by Matt Fanelli, Senior Vice President of Media Now Interactive.
In today’s rapidly evolving world of marketing and advertising, AI is no longer a buzzword—it’s a vital tool for staying ahead of the competition. At this event, we’ll explore how AI is transforming marketing practices, helping you predict trends, personalize campaigns, and improve customer interactions.
Don’t miss this opportunity to learn from top industry experts and network with peers as we dive deep into the future of marketing.
What You’ll Learn
In this hands-on, catered event, you’ll discover the incredible potential of AI to revolutionize your marketing strategies. Topics covered will include:
Personalized Campaigns: Learn how AI can help you deliver custom-tailored content to your audience for maximum engagement.
Predictive Analytics: Uncover the power of AI to analyze consumer behavior and anticipate trends, ensuring your campaigns stay relevant and impactful.
Automated Customer Experiences: Discover how AI-driven automation can streamline customer interactions and boost satisfaction.
Our expert-led session will provide actionable insights to help you unlock AI’s full potential in your marketing efforts.
Who Should Attend
This event is designed for professionals across all levels of marketing and advertising:
Marketing leaders looking to innovate their strategies
Advertisers eager to learn about the latest AI-driven tools
Brand managers and business owners interested in leveraging AI for growth
Don’t miss out on this in-person learning experience! Connect with peers and take away strategies to future-proof your marketing efforts.
Speakers & Organizers
Speaker
Matthew Fanelli
Matt is an accomplished, results oriented Senior Vice President who has excelled in the field of Digital Media Management, producing double digit revenue growth annually. Matt currently manages a team of over 70 professionals and oversees multiple departments related to Digital Media.
Specialties: Digital Expert with over 20 years of experience, developing relationships with large digital publishers and agencies, digital targeting technologies, sales management, P/L management
Organizers
Sabrina Baklenko
As a forward-thinking Sales and Product Development Executive, I specialize in building elite sales teams, pioneering the development and launch of innovative magazine and digital products, and leading cross-platform media campaigns. With a dedication to lifelong learning and a talent for problem-solving, I am known for my ability to identify market opportunities, develop actionable strategies, and drive business growth.
Passionate about introducing new product offerings, I excel in understanding client challenges, creating targeted solutions, and leading sales teams to exceptional performance. As the leader of the West Coast Sales Team at MNI, I oversee operations in Alaska, Washington, Idaho, Oregon, Hawaii, and California. This role gives me a unique perspective on the varied needs of clients across different regions and industries. Leveraging MNI’s robust suite of digital, OTT, and print solutions, I take pride in our ability to effectively solve client challenges and connect them with their target audiences through the most impactful channels.
Dana Hess
Leading Sales Executive with extensive consumer and business-to-business sales experience in digital, social, mobile, print, native content and events.
I am a senior level sales professional specializing in breaking new business for my employers whether in the insights/consulting, digital, mobile, out of home, video, social or print realms. I have a successful track record of meeting/exceeding sales goals regardless of categories called on or obstacles that happen to be in the way.
Ian Cherkowski is a developer who is passionate about helping artists and companies understand and create profitable NFTs.
This includes project design, smart contract programming, generating images and developing the NFT website.
He is available to brainstorm ideas on how to use NFTs in your business to assist with marketing and generating sales.
He is connected to artists, community builders, website developers and NFT buyers. He attends NFT meetups and conferences.
With thousands of new marketing strategies popping up every year, most business owners lack the opportunity to determine which strategy will work best for their business.
At the American Marketing Association , we do the research and only share with you proven marketing strategies that deliver results.
In the last 20 years, Stephen has developed over 1,000 digital marketing strategies that resulted in spectacular growth for his clients and earned him a Gold Addy Award.
As the president of the American Marketing Association of Los Angeles, he keeps you informed about
cutting edge marketing strategies
that deliver results so you can stay ahead of the competition.
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