EVENT DETAILS
Tuesday September 30, 2025
6:00 PM PDT
7:00 PM PDT
Online Event
The Omnichannel Programmatic Advertising Leadership Series
A Special Series Produced By The American Marketing Association Los Angeles.
The Problem You’re Facing: AI is rapidly replacing human-administered marketing roles.
While AI optimizes bids and targets audiences, marketers who don’t understand the systems they’re operating risk becoming obsolete in their own field.
Here’s What’s at Stake: As the Pace of AI is accelerating, digital marketing is increasingly run through omnichannel programmatic platforms spanning 16 distinct channels—from CTV and social ads to retail media and digital billboards.
These aren’t just “digital ads” anymore; they’re sophisticated, interconnected systems that require strategic human oversight.
The Choice is Simple: Master these platforms now and position yourself as the go-to expert your company can’t afford to lose. Or watch from the sidelines as AI-savvy marketers take the lead.
What You’ll Learn: The first webinar of the series gives an overview of omnichannel programmatic advertising in clear, practical English.
You’ll discover how this ecosystem started, how it evolved from simple banner ads to today’s complex orchestration, and where emerging technologies like DOOH and launcher ads are heading.
In this series, we’ll demystify the technology behind all 16 channels—from CTV’s big-screen awareness building to retail media’s bottom-funnel conversion power.
You’ll understand how addressable TV delivers precision targeting, why in-game advertising drives rewarded engagement, and how programmatic direct mail bridges digital and physical touchpoints.
Who Should Attend: Marketing managers, digital strategists, brand managers, agency professionals, and anyone responsible for media planning, campaign optimization, or marketing technology decisions who wants to stay ahead of AI-driven industry changes.
Don’t let AI make you irrelevant. Make AI work for you.
Organizers
As a developer with a strong background in database systems, particularly in the ecommerce space, Ian Cherkowski is skilled at designing and developing systems that optimize product data and improve SEO. In addition to his technical expertise, Ian is an experienced conference and exhibition booth organizer and has led a successful monthly meetup group.
Beyond his professional pursuits, Ian is actively involved in charitable efforts. He has participated in a charity that helped him complete his first half marathon, and he has raised money for various causes through social media campaigns and events that have attracted a hundred attendees.
Currently, Ian is excited to be a part of the American Marketing Association, where he is helping to plan and execute events, find speakers and sponsors, and build the Equity Arts program, which supports minority artists. He is always eager to take on new challenges and expand his knowledge, whether it be in the fields of art, personal fitness, AI, or creative real estate.
With thousands of new marketing strategies popping up every year, most business owners lack the opportunity to determine which strategy will work best for their business.
At the American Marketing Association , we do the research and only share with you proven marketing strategies that deliver results.
In the last 20 years, Stephen has developed over 1,000 digital marketing strategies that resulted in spectacular growth for his clients and earned him a Gold Addy Award.
As the president of the American Marketing Association of Los Angeles, he keeps you informed about
cutting edge marketing strategies
that deliver results so you can stay ahead of the competition.
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