AMA Los Angeles Webinar: ChatGPT Cross-Promotion Marketing Magic
Discover Innovative Cross-Promotional Strategies That Will Explode Your Sales
Join us for an inspiring 1-hour webinar that showcases the power of cross-promotional partnerships to elevate your business and create win-win scenarios for all parties involved. Learn from real-life examples, expert insights, and practical tips to unlock the full potential of collaborative marketing campaigns.
In this webinar, you will:
- Explore the fundamentals of cross-promotional marketing and why it’s a game-changer for businesses of all sizes.
- Dive into successful cross-promotional marketing examples from various industries, including non-profits.
- Gain insights into choosing the right cross-promotional marketing partners and maximizing synergies.
- Learn how to develop and execute a cross-promotional plan that drives results.
Engage in a live Q&A session with experts to address your questions and concerns.
Don’t miss this opportunity to expand your marketing horizons and unlock the power of creative collaborations!
When: Tuesday, May 30, 11:00am – 12:00pm PST
This event is free to attend.
Trade Shows – Tips on Making Your Booth Stand Out
But before you can start establishing relationships with your visitors, you have to first attract them to your booth. In the crowded sea of flashy displays, gimmicks, and one-upmanship, we know it can be hard to stand out from the competition.
That’s why we’ve assembled this list of 12 tactics you can take to create a unique trade show booth that sets you apart from your competitors.
1. Use 3 bright colors to draw attention to your booth.
Bright colors can set your exhibit’s mood. They can make your brand instantly recognizable to visitors, and you can apply high-contrasting colors to your design to accentuate certain display elements and highlight important messaging.
- Too few colors can be boring, but too many colors can confuse and overwhelm attendees. When choosing colors to make your trade show display stand out, a good rule of thumb is to start with 3 and follow the 60% – 30% – 10% design rule.
- What does the 60% – 30% – 10% rule mean in practice?
- Apply your primary color to 60% of your space. This color will unify the various elements of your design.
- Apply your secondary color to 30% of your space. This color will create contrast and help you establish visual interest.
- Apply your accent color to the last 10% of your design. This color will help you emphasize important elements, graphics, and text.
- When choosing which three colors to start with, follow these tips:
- Consider the age, gender, and culture of your target audience. For example, most adults prefer cooler colors such as blue or green, according to the user experience gurus over at UX Planet. Men specifically tend to be drawn to achromatic colors like black, white, and gray.
- Consider what the colors you choose signify. Different colors convey different feelings and emotions. While yellow exudes optimism and positivity, blue symbolizes dependability and strength.
- Stay on brand. Don’t choose trade show colors that don’t follow your brand colors and aesthetic. This can be confusing for your visitors.
AMA Virtual Seminar:
Navigating Google Analytics 4 (GA4)
Google is transitioning marketers from Google Analytics Universal Analytics (UA) to Google Analytics 4 (GA4). This isn’t just another platform update, and it has potential workflow risks if you’re not expecting what’s coming.
So, what do marketers need to know for a smooth transition? This course is designed to help prepare you for changes in GA4, how to diligently migrate to the new property, save and store your historical data, navigate the new instance and have a general understanding of the data changes. There is a learning curve with GA4—we’re here to help you adapt and stay on track.
Key Takeaways
- Understand what is changing in Google Analytics 4.
- Learn best practices for preparing for the switch to Google Analytics 4.
- Learn how to properly set up your instance of GA4.
- Identify how to migrate audience segments and goals (conversions) to GA4.
- Learn how to navigate the GA4 interface.
What’s Included
- 3 hours of live instruction starting at 8:00am (PST) 10:00 am (CST)
- Interactive Q&A
- Access to recording and resources for three months
When: Wednesday, May 24, 8:00am – 11:00am PST (10:00am – 1:00pm CST)
