Now, “So what is influencer marketing?” you may ask. According to Wikipedia, influencer marketing is defined as:
“A form of marketing in which focus is placed on influential people rather than the target market as a whole.”
Influence marketing is one of the latest forms of marketing. It facilitates specific brands to sell their products and services via their endorsement by social media platforms users who have a following.
Thanks to the enormous popularity of social media platforms it’s based on, Instagram Influencer marketing and YouTube Influencer marketing are the most prominent kinds that exist today.