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The Importance Of Influencer Marketing In The ‘New Normal’ Digital Sphere

The 2020 global lockdowns were an overdue catalyst for the advertising world and merely reinforced pre-existing consumer preferences for online commerce. As we begin to look at emerging from the pandemic, we see that media plans that have worked for decades have now expired, and it’s vital to stay ahead of the digital changes anticipated in 2021 to avoid being left behind.

Read the source article at forbes.com