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Professional Certified Marketer (PCM®) Program

The Professional Certified Marketer (PCM®) program is an advanced certification program for marketing professionals administered by the American Marketing Association- the largest and most reputable global organization for marketing professionals. Several PCM® tracks are offered like Digital Marketing, Sales Management, and more. This designation shows the world-and employers-you know your stuff when it comes to marketing.

PCM® Digital Marketing

The digital space changes fast. With the PCM® Digital Marketing​ you’ll demonstrate that you have the specialized skills you need to not only understand what works now but also what new best practices are on the way. You’ll find the confidence to show how digital marketing makes an impact.

  • Metrics & Conversions
  • Social & Community
  • Email Marketing
  • User Interface & Experience
  • Online Advertising
  • SEO
  • Content Marketing

PCM® Sales Management

Sales and marketing are becoming more intertwined and successful professionals need to understand how the two work together to optimize results. The PCM® Sales Management distinction is your way to show you understand the best practices for leading the sales strategy for your organization.

  • Personal Selling
  • Organizational Buying
  • Customer Relationships and Strategies
  • Organizing a Sales Force
  • Organizational Relationship
  • Forecasting and Quota Development

PCM® Content Marketing

Only the best content stands out in a cluttered marketing world. Passing the PCM® Content Marketing exam will help you show you have the skills needed for strategy, planning, production, promotion and measurement.

  • Use Content for Effective Lead Gen
  • Align Content with Marketing Funnel
  • Editorial Calendar Design
  • Storytelling and Content Production
  • Multi-Channel Content Creation
  • SEO and Distribution Best Practices
  • Metrics, Measurement, and Optimization
  • Content Marketing ROI

PCM® Marketing Management

As a member of a small team, a leader of a large department or an entrepreneur out on their own, PCM® Marketing Management is a way to prove you have the knowledge you need across a broad spectrum of marketing topics.

  • Marketing Strategy
  • Global, Ethical, And Sustainable Marketing
  • Managing Information for Marketing Insights
  • Buyers and Markets
  • The Offering – Product and Service
  • Manage Pricing Decisions
  • Deliver the Value Offering
  • Communicate the Value Offering

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