COVID-19 has opened a new era for marketers. We’ve always known the power of digital, and we’ve mastered the strategy, tactics, and technology to harness it. Now, other departments have had to embrace the digital transformation that businesses have been talking about for so long, and those colleagues are turning to us in Marketing to provide guidance. Even if it is a brave new world for everyone else, for marketers it’s another day in the proverbial office.
Marketing Just Became Invaluable: A New Revenue Marketing Model for a New World