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Marketing Automation

According to Marketo, 76% of companies that implement marketing automation generate a return on their investment within the first year. Not only that, but 44% of them see a return within just six months.  So what exactly is Marketing automation?  Basically, it is software that executes various marketing tasks automatically. The right Marketing automation tool, in the right hands, can 10X the productivity of what a single person could achieve even a few years ago.

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