Is the use of emotions the most overlooked B2B marketing strategy?

7 B2B marketing strategy is oh-so different from other marketing strategies! You may have heard it before when talking to B2B marketers. Partially that is true: B2B marketing strategy usually must account for buying committees and influencers B2B marketing strategy must account for that their product must help with business results or processes B2B marketing strategy has an audience that is usually smaller than B2C But that doesn’t mean B2B marketing strategy must be so stiff or shall, I say, so 1990s B2Bish. Ashley Poynter Ashley Poynter, of Content Rewired , joined me on the Business Storytelling Podcast to discuss …