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Currently in post production
EVENT DETAILS
Event Date
Tuesday June 27
Start Time
11:00 AM PST / 2:00 PM EST
End Time
12:00 PM PST / 3:00 PM EST
Location
Online Event
Event Type
Category
Unlocking the Power of Customer Experience Data
Tuesday June 27 2023
In today’s highly competitive business landscape, leveraging customer experience (CX) data has become essential for driving successful marketing strategies.
But what CX data should you be looking for, and how can it be effectively collected and analyzed?
In this presentation, we will explore the key tactics for unlocking the power of CX data to drive your marketing efforts.
First, we’ll discuss the types of CX data you need and where to obtain it. We’ll then dive into five tactics that you can employ to effectively leverage this data in your marketing strategies.
Key Takeaways
What data do you need?
- Five tactics to implement today
- Use data as a campaign
- Leverage promoters.
- Utilize Competitive Intelligence
- Find the target personas
- Address weak points and leverage strengths
- What if you don’t have any CX data
Speaker
Ben Holland
VP of Marketing, Satrix Solutions
Meet Ben, a seasoned marketing professional with over 16 years of experience in entrepreneurship, digital and traditional marketing.
Throughout his career, he has served in various capacities, including as an owner, contractor, and department head, specializing in strategizing, budgeting, and leading successful campaigns.
Ben’s track record speaks for itself. He’s been honored with 13 prestigious marketing awards, including Marketer of the Year, and has had the privilege of participating in many national PR opportunities.
He’s also had the privilege of serving on four different marketing boards and was even elected as President of the American Marketing Association
Organizers
Ian Cherkowski
Ian Cherkowski is a developer who is passionate about helping artists and companies understand and create profitable NFTs.
This includes project design, smart contract programming, generating images and developing the NFT website.
He is available to brainstorm ideas on how to use NFTs in your business to assist with marketing and generating sales.
He is connected to artists, community builders, website developers and NFT buyers. He attends NFT meetups and conferences.
Stephen Gorgey
With thousands of new marketing strategies popping up every year, most business owners lack the opportunity to determine which strategy will work best for their business.
At the American Marketing Association , we do the research and only share with you proven marketing strategies that deliver results.
In the last 20 years, Stephen has developed over 1,000 digital marketing strategies that resulted in spectacular growth for his clients and earned him a Gold Addy Award.
As the president of the American Marketing Association of Los Angeles, he keeps you informed about
cutting edge marketing strategies
that deliver results so you can stay ahead of the competition.
Register here to get our free award-winning newsletter
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