10 Media and Marketing Trends To Watch
10 Media and Marketing Trends To Watch
As consumer behaviors evolve and new technologies reshape the marketing landscape, the year ahead presents an exciting opportunity for brands to stay ahead of the curve.
From AI-driven personalization to the rise of immersive ad formats, the future of omnichannel marketing is rapidly unfolding.
We’ll explore the most impactful trends of 2025, including how AI and machine learning are transforming customer engagement, the growing importance of first-party data strategies, and the integration of social platforms with e-commerce.
Plus, discover innovative ad formats like shoppable media and AR, and learn how advancements in network infrastructure are enhancing the delivery of rich, immersive ads.
Organizer
Aron Caruso is the Executive Director of Client Partnerships, the strategic digital division of Media Now Interactive (MNI). Aron spent the majority of his marketing career predominantly on the creative side transitioning into the world of media sales; first as a magazine specialist and now as an omnichannel media consultant helping our partners execute successful, highly targeted, data-powered digital and magazine marketing campaigns that drive advertising ROI. Working with advertisers and agencies on marketing campaigns across a variety of industries, he was able to see first-hand the power of digital advertising to impact his clients’ bottom lines.
As a developer with a strong background in database systems, particularly in the ecommerce space, Ian Cherkowski is skilled at designing and developing systems that optimize product data and improve SEO. In addition to his technical expertise, Ian is an experienced conference and exhibition booth organizer and has led a successful monthly meetup group.
Beyond his professional pursuits, Ian is actively involved in charitable efforts. He has participated in a charity that helped him complete his first half marathon, and he has raised money for various causes through social media campaigns and events that have attracted a hundred attendees.
Currently, Ian is excited to be a part of the American Marketing Association, where he is helping to plan and execute events, find speakers and sponsors, and build the Equity Arts program, which supports minority artists. He is always eager to take on new challenges and expand his knowledge, whether it be in the fields of art, personal fitness, AI, or creative real estate.
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