The mobile-first era sees buyers eager to watch video content rather than read dense tracts of text. As the trend accelerates, e-commerce operators need to meet the change in consumer demand, delivering smart video content that attracts attention and converts sales . Here’s a step-by-step guide on how to get this right… 1. Understand your audience:
No market or audience ever stands still. Otherwise, all marketers would have been out of work decades ago.