Marketing Strategy B2B emails are the new cold call – but they’re also more than that. With over 3.7 billion email users worldwide, email is alive and thriving … and you should be participating. Whether they’re outbound, nurture or drip emails, put yourself in your prospect’s inbox and stand out from your competition. To round out your complete 2021 B2B marketing strategy, you need to be thinking about all the different ways you’re communicating with customers and leads.