17 of the Best Marketing Automation Software Platforms and Tools for 2021
Author: Daniel Lee
Marketing can be a time-consuming activity. Yes, marketing is vital to almost every business, but if you’re the person responsible for marketing (you may even be the business owner), then you are probably a bit short on time. What is the solution to this problem? I’m pretty sure you have read the headline of this article, so you can probably guess. It is marketing automation.
What is marketing automation?
In essence, marketing automation is simply the process of using software to automate marketing activities. While it might be nice to dream of the day you can press a button, sit back and watch all of the customers you would ever want to appear out of nowhere, in truth marketing automation will still require your input. For example, there may be creative input. Perhaps you need to make a strategic decision based on data, or perhaps there isn’t a tool out there that offers what you currently need. Despite this, marketing automation can significantly improve your efficiency when it comes to marketing, and save you a lot of time.
Best marketing automation tools Let’s take a look at some of the best marketing automation tools on the market.