10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm

There are a number of platforms on which your firm can advertise effectively: Industry publications and websites Social media Search Engine Marketing (SEM) – Google Ads, as well as Bing and Yahoo Retargeting – A cookie-based technology that uses a simple JavaScript code to anonymously “follow” your audience across the Web and serve relevant ads
Advertising doesn’t just promote your services – it can also play an important role in driving content downloads, increasing both your expertise and visibility.
It’s important, however, to use forms of advertising best-suited to professional services. LinkedIn, retargeting, and other industry-focused advertising tend to work best …

Read the source article at hingemarketing.com